Behind The Scenes of the Self-Funded Silicon Valley Startup Disrupting Email Marketing, Flodesk

email list building email marketing entrepreneurship flodesk martha bitar rebecca shostak Mar 30, 2020

I am so excited you get to be a fly on the wall for my conversation with FloDesk co-founders, Martha Bitar and Rebecca Shostak. Chatting with these two is like having happy hour with your best girlfriends, Martha and Rebecca are so funny, down to earth, and brilliant. Flodesk is disrupting the email marketing space and making it ridiculously easy for small business owners and creatives to design gorgeous emails people love to get. I switched over to Flodesk a few months ago and haven’t looked back. This episode is full of quotable moments and inspiration for every female founder, so keep listening to learn how these two are self-funding a thriving tech startup in Silicon Valley, their secret to growing a loyal subscriber base without a sales team, and why you need to be a little crazy to create your dreams.

Ready to create beautiful emails? Save 50% on your Flodesk subscription when you sign up here:


Favorite Takeaways From This Episode

  • “If we don’t do this, no one will, and the world needs this.”
  • Email marketing is the highest converting marketing channel.
  • Listening to your members ensures a successful product or service.
  • In creating a company, you have to make the distinction of where you want it to go - whether you see yourself involved with it, or you’re creating it with the intention of selling. If you are heavily involved in the creation of a business, it’s hard to sell because you have to move with it.
  • When you get an influx of cash, you can use it as a way to solve problems instead of getting creative and using critical thinking to solve the problem yourself. - using your brain over your bank account.
  • Being self funded helps to know the process of starting a business & building it, and understanding your customers that much better.
  • Build something that solves a problem - “a painkiller rather than a vitamin.”
  • If you want to build a big company, solve a big problem in a big market.
  • Charge early to see if people will actually pay for your offer.
  • Persist even when your MVP (minimum viable product) isn’t what you’d like it to be, and feels like it’s taking too long to be what you’d like it to be. Your “Big Bang” moment is coming if you persist!
  • If you feel doubtful and afraid in creating your dream, have the fear but do it anyway.
  • When you bootstrap, it means that you have to say no to things that you may not say no to otherwise. But it’s always worth it.
  • No one else is going to do the work for you. Sometimes you just have to sit down and get it done.
  • You have to be a little crazy to create your dreams.
  • Design is SO important for how people initially perceive your brand and their likelihood of buying a product. 
  • Martha: Being a CEO means having an ownership mentality over your business.
  • Rebecca: Being a CEO means making impactful decisions with confidence.

Connect With Martha & Rebecca:

  2. Flodesk Insiders group on Facebook
  3. @flodesk on IG
  4. @marthabitar on IG
  5. @rebecca.shostak on IG

What Did You Think?

 Are you utilizing email marketing? If so, comment below your biggest takeaway from this episode.


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