Go Beyond Sponsored Posts: This Former GRAMMYs Manager Thinks Outside The Box to Create Long-Term Brand Partnerships
Leveraging brand partnerships has been a game changer for my business and is something we’re making an even bigger priority going into next year, so I’m really excited to introduce you to today’s guest who has over 9 years of experience in strategizing, negotiating, and executing powerful brand partnerships.
As a first generation Asian American, Jenny Dinh Safransky has always been a natural born hustler. In her most recent role as Manager of Partnerships & Business Development at The Recording Academy for The GRAMMYs, she worked closely with brands that are household names like Absolut, Mastercard, Hilton, Trident, Delta and more. After a career transition and making her own leap from cubicle to CEO, Jenny is now sharing her expertise with other women through the launch of JDS Projects - a talent management agency with a focus on empowering and connecting diverse women of color creators, influencers and thought leaders with like-minded brands.
Stay tuned to hear Jenny and I talk about how to make the right connections, the importance of creating long-term partnerships over one-off collaborations, and how to think outside the box to authentically integrate an outside brand with your own.
Connect with Jenny:
Favorite Takeaways From This Episode:
- How to reach out to someone in the industry you want to be in.
- The fortune is in the follow-up.
- Small business owners cannot be afraid of reaching out to big brands.
- The importance of valuing the long-term partnership, not just the one-off collaboration.
- The impact that diversity has on media consumption.
- How to formulate a pitch that stands out to business partners.
- The ways to think outside the box to authentically integrate an outside brand with your own.
What Did You Think?
What was your biggest takeaway from this episode? Leave a comment below.
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