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How She Got 22 Million Views On YouTube THIS YEAR

 
 

Dzung is giving away a free copy of her Honeysuckle cookbook! Join our Cubicle to CEO Community Facebook Group and comment on the giveaway post what your favorite recipe to cook is! You definitely don't want to miss out on winning this collection of delicious recipes!

If content is king, then food is queen on this talented YouTuber’s channel. Here to talk about her journey to 1 million subscribers and beyond is content creator and author of The Honeysuckle Cookbook, Dzung Lewis!

After getting her degree and pursuing an unfulfilling career in finance, Dzung was actually laid off from her job as an analyst, but that ended up being a blessing in disguise. Dzung and her then boyfriend (now husband) dove headfirst into YouTube in 2009. By combining her love of cooking and his creative passion for production, they launched Honeysuckle, a channel with hundreds of mouthwatering recipes and high quality food content that have racked up over 22 million views this year alone.

Dzung is dishing out all the insight about how to win with the YouTube algorithm, the ways she generates revenue as a content creator, and how you can drive traffic to your videos even when you don’t have an audience yet. If you’ve been curious to learn more about YouTube as a marketing platform for your business, then this episode is sure to satisfy your craving.

Connect with Dzung: 

 

Favorite Takeaways From This Episode:

  • Dzung majored in and started a career in finance, but was unfulfilled.
  • She was laid off from her job, and decided to see it as a blessing in disguise.
  • The differences she's noticed about YouTube now versus when she started.
  • Advice for incoming content creators.
  • The YouTube algorithm is more of a game now. 
    • Benji Travis posts videos about algorithm updates.
  • Why it's so important to converse with your audience to learn about the kind of content they want to see. 
  • The best place to look to find out and gauge what people are looking for.
  • What type of keywords she noticed works best in titles.
  • SEO for YouTube video titles and descriptions.
  • Thumbnail tips (and why food thumbnails can't be the same as others).
  • What is CPM + how to create content that has high CPM.
  • How to come up with unique content ideas.
  • Creative ways to bring in traffic when you don’t yet have an audience.
  • Her experience writing her Honeysuckle cookbook and how she was able to create the book SHE wanted.
  • "Collaboration makes magic"

 

What Did You Think?

What was your biggest takeaway from this episode? Leave a comment below.

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