Landing Your Dream Clients, Strategic Partnerships, & Diversity in Entrepreneurship With Will Lee & Kofi Frimpong of Socionado

This week’s episode is super exciting because we are welcoming our first male guests to the show! My friends William Lee and Kofi Frimpong are best friends and the founders of Socionado, their third company together. Socionado specializes in matching companies with employer branding teams to elevate their social media presence, and has been recognized in Huffington Post, Forbes, USA Today, and Buzzfeed. The company also recently caught the attention of actor Will Smith, who jumped onboard as an investor. In our interview, Will and Kofi share how they landed dream clients like the NBA and Paramount Pictures, the importance of choosing your business partners wisely, and how to get creative with funding outside of venture capital when you’re a minority entrepreneur.

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Favorite Takeaways From This Episode:

When you begin a business venture, there's no guarantee that it will last forever for you. There may be a time to pivot, and it's...

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