How To Tell Stories That Captivate + Sell With Jordan Lee Dooley

 

Get access to Hashtag Hacks here: https://ellenyin.com/hashtaghacks

We have an exciting guest on the show today, friends. I’m thrilled to be sharing my conversation with the inspiring Jordan Lee Dooley. Jordan is a National Bestselling Author, Speaker, Creative Business Educator, and Host of the Top Rated Podcast, SHE. This Indiana Native is kind of a superstar - it’s funny because I actually went to Target for some groceries after our interview and happened to walk by Jordan’s face on the cover of her debut book, Own Your Everyday, on display in the book section. Jordan’s mission is to help people find and live their purpose through her online education platform called The Own It Academy, which is designed to help creative women start and grow small businesses from home - much like how Jordan got her start as an Etsy shop owner selling her calligraphy work. On her impressive list of accomplishments includes serving on Liberty University’s School...

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4 Ways To Show Social Proof on IG Stories & Sell Through Instagram DM

 

If you’re looking for tangible Instagram marketing tips to implement, this is the episode for you. Today I’m chatting with my friend Shannon Lutz, owner of The Social Bungalow. Shannon has a true gift for teaching, and I’m so excited for you guys to hear her breakdown of how to create social proof on Instagram stories using her 4 part methodology: Results, Money Where Your Mouth is, Showing You’re In Demand, and Mini Trainings. My other favorite parts of our conversation include what she learned from marketing for celebrities like J. Lo and A Rod, unique strategies to convert your followers into buyers in DMs, and why business is a continual pivot.

Favorite Takeaways From This Episode

  • Business is a continual pivot. 
  • Who you are is a complex, interwoven tapestry of your unique skillset.
  • Biggest differences in growing your business vs. climbing the corporate ladder is how much more you take on because the business is solely yours - you wear all...
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Get Clients without a Huge Following

Raise your hand if you've ever felt personally victimized by the online marketing world.

Same.

When I talk to my members in Cubicle to CEO, one of the issues I always hear is that aspiring business owners don't make big moves because they're stuck in analysis paralysis.

You hear so many different pieces of advice from online gurus and coaches that you're stuck wondering what's right for you.

You don't want to choose the wrong strategy and lose sales but you're also not doing anything, out of fear.

The information overwhelm makes you feel small because...

  • You don't have thousands of followers.
  • You don't have thousands of dollars to invest in a fancy website.
  • You don't have a big email list.

There's this idea that you need to have a huge following with a giant email list of warm leads in order to be successful or sell anything.

It's not true.

When I quit my job in 2017, I had 3,000 followers, posted maybe once a week, and still managed to make $300k in revenue. ...

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3 Mistakes Everyone Makes on Instagram

You just spent hours coming up with images, captions, and hashtags for your Instagram account.

Minutes, hours go by. No one showed up or responded to your amazing content. 

It seems like every time someone comes up with Instagram marketing tips or formulas to help you grow your engagement, the algorithm changes.

You can't seem to hit your stride.

Even when the algorithm changes, there seem to be three mistakes that Instagram users keep making which doesn't work for any formula.

So before you try to tackle next big Instagram marketing strategy, make sure that you're not making these 3 mistakes.

Instagram Mistake #1: Using the wrong hashtags

There's a lot of hashtags and it's easy to use the wrong one for your content. You could have the best image and amazing Instagram copy, but if you're using the wrong hashtags, you might not be engaging with your audience.

Make sure that your hashtags:

  • Aren't followed by millions of people. When you use hashtags that are generic, huge,...
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How to Beat the Instagram Algorithm in 2020

A few years ago, Instagram stopped showing posts in chronological order, which made the Instagram community freak out.

People felt that their businesses were going to tank because they relied so heavily on Instagram.

Course creators had to pull their content because it suddenly became outdated.

Despite all the changes that Instagram is going through, you can still get more clients and subscribers.

The best Instagram strategy? Direct messages.

Of all the changes Instagram's imposed on you, direct messages haven't been majorly impacted.

And in the direct messages is where the magic of connection happens.

I created a FREE, on-demand training just for you to leverage this and use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies!

Claim your bonus gift by watching now: ellenyin.com/class

Included in this class is an invitation to where I teach how to connect directly with your future...

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