Building a Thriving Online Community, Transforming a Blog Into a Business, & Angel Investing With AmyAnn Cadwell

I had the joy of interviewing Co-Founder and CEO of The Good Trade, AmyAnn Cadwell. The Good Trade is a premier online destination for sustainable lifestyle content, reaching 50 million readers each year through their website, daily newsletter, and cross-channel social media presence. AmyAnn has been revolutionizing and democratizing content for women who want to live more consciously, and has become a trusted thought leader on sustainable living. She has been recognized by Forbes and is a frequent speaker at conferences such as The Heart Series, BlogHer, and The Yellow Conference.  AmyAnn shares how she went from local Kansas City blogger to running a team of editors, contributors and staff for her global media brand in Los Angeles, the importance of creating quality content to cultivate an engaged online community, and her experience as an angel investor. 

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When building a business it's...

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Get Clients without a Huge Following

Raise your hand if you've ever felt personally victimized by the online marketing world.

Same.

When I talk to my members in Cubicle to CEO, one of the issues I always hear is that aspiring business owners don't make big moves because they're stuck in analysis paralysis.

You hear so many different pieces of advice from online gurus and coaches that you're stuck wondering what's right for you.

You don't want to choose the wrong strategy and lose sales but you're also not doing anything, out of fear.

The information overwhelm makes you feel small because...

  • You don't have thousands of followers.
  • You don't have thousands of dollars to invest in a fancy website.
  • You don't have a big email list.

There's this idea that you need to have a huge following with a giant email list of warm leads in order to be successful or sell anything.

It's not true.

When I quit my job in 2017, I had 3,000 followers, posted maybe once a week, and still managed to make $300k in revenue. ...

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3 Mistakes Everyone Makes on Instagram

You just spent hours coming up with images, captions, and hashtags for your Instagram account.

Minutes, hours go by. No one showed up or responded to your amazing content. 

It seems like every time someone comes up with Instagram marketing tips or formulas to help you grow your engagement, the algorithm changes.

You can't seem to hit your stride.

Even when the algorithm changes, there seem to be three mistakes that Instagram users keep making which doesn't work for any formula.

So before you try to tackle next big Instagram marketing strategy, make sure that you're not making these 3 mistakes.

Instagram Mistake #1: Using the wrong hashtags

There's a lot of hashtags and it's easy to use the wrong one for your content. You could have the best image and amazing Instagram copy, but if you're using the wrong hashtags, you might not be engaging with your audience.

Make sure that your hashtags:

  • Aren't followed by millions of people. When you use hashtags that are generic, huge,...
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Bootstrapping, Raising Venture Capital, & Mental Health in Entrepreneurship with Tea Drops Founder, Sashee Chandran

Joining me today is the inspiring founder of Tea Drops, Sashee Chandran. Tea Drops can be found in over 3,000 retail stores nationwide, as well as online and on The Home Shopping Network. Sashee’s innovative product has been featured in Forbes, the Los Angeles Times, and Oprah Magazine, counting the likes of mega celebrities like Michelle Obama and Chrissy Tiegen as fans. But, the true source of pride for Sashee and her company is the community and human connections fostered by making loose leaf tea more accessible and convenient for all. In our interview, Sashee shares how she bootstrapped and scaled her company, why a “no,” is actually a positive thing, and the importance of prioritizing mental health as an entrepreneur. 

If you want to try Tea Drops yourself, Sashee was kind enough to give our listeners a special discount! Use code (SPILLTHETEA) at myteadrop.com to save 20% on your order

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How to Beat the Instagram Algorithm in 2020

A few years ago, Instagram stopped showing posts in chronological order, which made the Instagram community freak out.

People felt that their businesses were going to tank because they relied so heavily on Instagram.

Course creators had to pull their content because it suddenly became outdated.

Despite all the changes that Instagram is going through, you can still get more clients and subscribers.

The best Instagram strategy? Direct messages.

Of all the changes Instagram's imposed on you, direct messages haven't been majorly impacted.

And in the direct messages is where the magic of connection happens.

I created a FREE, on-demand training just for you to leverage this and use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies!

Claim your bonus gift by watching now: ellenyin.com/class

Included in this class is an invitation to where I teach how to connect directly with your future...

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All Business Owners Must Do This to Succeed

imposter syndrome mindset Nov 21, 2019

What do you define success as?

Michelle Obama says that success is, "Success is not about how much money you make; it's about the difference you make in peoples' lives."

But your definition of success might be completely different from her's or mine. 

You could go after a specific income goal.

Maybe you want to change your lifestyle to escape the 9-5.

It could be the security of going to bed every night knowing that if you did decide to make a transition in your life, you have a nice nest egg to give you breathing room.

Whether you want to see a stacked bank account, travel the world, or stop comparing prices when you're grocery shopping, there is one thing every successful person needs to do.

(This isn't industry, stage of business, or experience specific, either!) 

You must SHOW UP in places outside of your comfort zone.

It's easy to look at the Instagram highlights of your favorite influencers and think, "Well it's so simple for her. She does this all day. She has...

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Media Trends, How to Elevate Your Branding, & the Future of Voice Technology With Amazon Alexa’s Brand Marketing Lead, Sabena Gupta

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

In this episode, you’ll have the pleasure of sitting in on my insightful and thought-provoking conversation with the former Director of Marketing and Brand Strategy for The New York Times,  Sabena Gupta. Sabena recently made a career shift from the media space to technology and moved cross country to head up Brand Marketing for Amazon Alexa in Seattle. Sabena has worked with major brands like Verizon, Wheat Thins, and Starbucks, as well as played an integral role in the creation of the New York Times’ Brand Book and Truth Campaigns. She shares her advice on how to build a trustworthy...

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The Power of Following Your Intuition With Rachel O’Rourke

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

In this episode, we are joined by my fearless friend and fellow Oregonian, Rachel O'Rourke. Rachel is the Founder and CEO of SPARK Events, an event company that facilitates self-development summits dedicated to supporting women who are ready to show up in the world. In her upcoming book - "27 Things", Rachel shares the twenty-seven things that are holding women back from making their lives extraordinary, and the action steps to take to spark a major shift in each area. Listen to hear the miraculous story of how Rachel quit her 9 to 5 and the transformative magic of following your intuition.

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Career Advice from a Fortune 500 Marketer Turned Work-From-Home-Mom with Lesa Banks

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

I’m so thrilled to have my good friend and former client - Lesa Banks - on the show. Lesa is a former Fortune 500 marketer who successfully managed 9 figure business units. After a 13 year career in corporate America, she traded in business casual for PJ chic and founded her own brand, Pajama Marketer to stay at home with her two young sons.

Lesa now helps other moms make MORE money while spending LESS time away from their families. Listen to learn the challenges Lesa has faced in her transition to full time motherhood and entrepreneurship, as well as her best tips for negotiating like a...

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Income Report: How I Made $26,479.84 in July 2019

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

Want an inside look into my business finances? This episode is a behind the scenes breakdown of my highest revenue month EVER. I reveal exactly how I made $26,479.84 in July 2019, what my income streams and profit margin were, where I spent money (including my biggest expenses + best investments), and which number you should focus on when it comes to reviewing your own income report.

I started releasing monthly income reports in January 2019 in an effort to promote greater transparency in my entrepreneurial journey, and it's been so rewarding bringing you guys behind the scenes on my business growth...

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