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Behind The Scenes of the Self-Funded Silicon Valley Startup Disrupting Email Marketing, Flodesk

 

I am so excited you get to be a fly on the wall for my conversation with FloDesk co-founders, Martha Bitar and Rebecca Shostak. Chatting with these two is like having happy hour with your best girlfriends, Martha and Rebecca are so funny, down to earth, and brilliant. Flodesk is disrupting the email marketing space and making it ridiculously easy for small business owners and creatives to design gorgeous emails people love to get. I switched over to Flodesk a few months ago and haven’t looked back. This episode is full of quotable moments and inspiration for every female founder, so keep listening to learn how these two are self-funding a thriving tech startup in Silicon Valley, their secret to growing a loyal subscriber base without a sales team, and why you need to be a little crazy to create your dreams.

Ready to create beautiful emails? Save 50% on your Flodesk subscription when you sign up here: https://flodesk.com/c/ELLEN50

 

Favorite Takeaways From This...

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The Secrets To Selling With Ease and Closing On Sales Calls With Stevie Marie

 

If sales make you feel icky, anxious, or awkward, today’s interview is a must listen. I’m diving deep into sales with my friend Stevie Marie, founder of the Redesigned Empire. Stevie has 15 years of experience selling over $50 million dollars worth of products and services in everything from the auto industry to door to door sales and now online. We covered so many tangible takeaways you can implement immediately in your business, so listen in to find out the top 3 mistakes people make in sales, how to redirect rejection, and the play by play of a confident sales conversation from opening to close.

Favorite Takeaways From This Episode

  • Nothing beats face to face interaction and human to human connection-especially when it comes to conducting business.
  • Video marketing (Facebook Live, IG Live, etc.) is a great way to establish connection in the online space.
  • Building know, like, and trust is much easier when people can see your face.
  • People allow their ego to get...
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How to Build Your Personal Brand + Plan a Brand Photoshoot

 

When I say the name “Coca-Cola,” what comes to mind? You can picture the logo right away, right? That is the beauty of branding. Cohesive visual branding is crucial in helping your audience recognize you, and standing out in the online space. In this episode, I’m sharing a clip from a video from my YouTube channel where I break down the importance of creating branded visual content, how you can create more cohesive visual assets for yourself without needing a large budget and tell a story with your visual assets, and a behind the scenes look at my first branded photo shoot back in August.

 

Favorite Takeaways From This Episode

  • Branded photoshoots reflect your brand & lifestyle to help people put a face to the name/logo. 
  • Make sure to plan your wardrobe within your color palette so that your photos look branded.
  • Your images should look cohesive & represent your brand.
  • People buy from people.
  • Relationships drive business, so in order for...
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Single Mom Start-Up: How To Grow + Bootstrap Your Small Business When You’re Not Yet Profitable

 

You know we love bringing you the wisdom of successful entrepreneurs who have - so to speak - already made it, but we also think there is so much value in learning from entrepreneurs who are actively working in the trenches to build their business. I recently got to chat with my sweet friend, Lauren Strain, a 29 year old single mom and founder of newly launched company, “Pollumination", a collection of eco-chic candles + ceramics. 

Lauren actually created a few custom tumblers for me before, and besides the fact that her products and packaging are so beautifully made, she also has a huge heart for giving back. A portion of all her proceeds goes to the Pollinator Partnership in San Francisco, California to support bee conservation. 

Lauren shares with us the hardest parts of transitioning from a service based business as a photographer to now a products based business, why she chose to make giving back a key element of her business model from the beginning,...

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How to Create a Product That People Will Love & Share For You With Anna Lozano & Lindy Sood of Love Powered Co

 

All the way from Canada, we’re chatting with the lovely Anna Lozano & Lindy Sood, two ex corporate sales & marketing professionals, moms, and founders of Love Powered Co., The Affirmation Company. Anna and Lindy share with us their inspiration for product creation, how they got their first customers without an online presence, why they believe everything is figureoutable, and what makes for a strong business partnership between friends. Love Powered Co. guides their customers on a self-love journey with beautiful box sets of daily affirmation cards and Anna & Lindy want to share the love with you by giving our community a 15% discount. Just go to https://www.lovepoweredco.com/ and enter ELLEN15 at checkout to receive 15% off your order.

 

  Favorite Takeaways From This Episode

  • If you see a gap in the marketplace, and you are craving something, there has to be other people who feel the same way.
  • If you are willing to do the work, you CAN...
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The Top 3 Reasons Why You Struggle To Sign Clients

 

If signing clients and growing your business feels like an unsolvable mystery, you are in good company! This week, I’m breaking down one of the biggest struggles of service-based entrepreneurship - how to get clients signed up! When I sit down with business owners who are struggling with this, they are usually making one of three common mistakes, that I call “sales leaks.” Not only will I be breaking down these three mistakes and why they happen, but I’ll be sharing my tips for how to avoid them in the future and get out of the dreaded client-chasing cycle.

 Favorite Takeaways From This Episode 

  • You can't sign clients if you're unclear on who your service exactly helps.
  • It’s difficult to find who you’re looking for if you don’t even know who to look for.
  • People buy off of internal challenges rooted in emotion.
  • Market research is key to understanding what your ideal client is actually looking for & how to actually speak...
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How To Use The Enneagram to Become A Better Communicator & Business Leader With Steph Barron Hall of Nine Types Co.

 

 

 

The enneagram personality test has exploded in popularity in recent years, so I was super intrigued by my conversation with Steph Barron Hall, founder of Nine Types Co. Steph is a coach, speaker, and writer who uses the Enneagram to help people get out of their own way and build a life they love! She walks me through a typing session to help match me to my enneagram type and what it means, her secrets to growing her online community to 139,000 in less than a year, and how to use the Enneagram to be a better communicator and team leader. If you’re curious what Enneagram type you are, check out Steph’s self-typing guide below.

 Favorite Takeaways From This Episode

  • There are three triads of the Enneagram: the head triad, the heart triad, and the body triad.
  • Types three, six, and nine, each are in the center of their triads, each perceive the world through their core intelligence center (head, heart, or body), but they also repress feelings from...
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Color Psychology & Visibility Tips with Michelle Lewis

 

We dive deep into visibility with today’s guest, Michelle Lewis. Michelle is an Amazon best-selling author, podcast host, TedX speaker, and founder of The Celebrity CEO Method. She teaches online CEOs how to skyrocket their visibility, launch their unique show strategy, and start landing press for their brand using Hollywood techniques inside her membership, the Visibility Lounge. Michelle breaks down color psychology and why color is so important in your branding, the difference between being everywhere online and showing up effectively, and how to get your first speaking opportunity if you dream of the TedX stage.

 

Favorite Takeaways From This Episode

  • Attracting your ideal client well is based on THEM, not you.
  • When it comes to brand differentiation start with something as simple as your brand color.
  • Branding colors give people a specific feeling in a specific part of their body, so when you choose a brand color, you want to take into account the way you...
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Everything I Teach is FREE Online

Uncategorized Feb 05, 2020

You heard me. Everything I teach, including what you'd find in my paid program, can be found for free on the internet.

Not only can you find MY lessons for free online, but every single coach you follow? Yep, their stuff is free on the internet, too.

All you need to do is grab a cup of coffee, make a list of questions, and spend the rest of your life Googling the answers.

You'll find:

  • Blog posts, videos, podcasts, and endless content from people answering the questions you have. So. Much. Content.
  • Conflicting advice as coaches contradict each other (and themselves).
  • Complete overwhelm as you realize there are no concrete answers to anything.

When people come out with coaching services, courses, eBooks, or memberships, the first thing I hear is, "Don't pay for that. You can find all of that online for free!"

Yes, that's completely true. New ideas are few and far in between in the digital age.

So why even bother paying someone for their knowledge?

One word: PERSPECTIVE.

...

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5 Networking Tips to Grow Your Business

Uncategorized Feb 05, 2020

They say that "Your network is your net worth," and that's so true. 

Without people, your business wouldn't customers, followers, or even employees (or contractors) to help bring your vision to life. 

For me, my business wouldn't be where it is today without all of the people who believed in me. Mentors, clients, team members, and people I've met all over the world are the key reasons how I found success.

Networking might sound scary, especially if you're introverted. 

Spending time building the right relationships can do more than having a huge following. 

I firmly believe that.

Here are 5 networking tips to help you build better business relationships:

1. Realize that no one is out of reach

You're about 2-6 degrees removed from anyone in the world. The world might seem huge, especially in the age of the internet but this theory shows that through an average of 5 connections, you are connected with pretty much anyone in the world.

For...

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